Turning a commodity into company profits
The information gleaned from intelligently evaluating data is not just of interest to the world of science. The business world has recognised its potential too and is actively promoting developments in the field of big data. The evaluation and use of the collated data go hand in hand with the desire to make processes more efficient, increase innovation, intensify customer relations and thus ultimately boost revenue. The opportunities offered by the big data market segment give added impetus to developments: according to BITKOM, global revenue in this segment amounted to €4.6 billion in 2012 and is expected to rise to just under €16 billion by 2016. This growth in revenue will primarily be driven by investments in IT and network infrastructure and in database and analysis technologies – such investments being a prerequisite for realising big data projects. Forecasts suggest that investments will then be redirected into services as big data applications draw closer to market maturity.