Digital technology in the workplace
With their specific ideas and desires, millennials are not only influencing recruitment strategies – they are also bringing changes to the work environment. As employees, they are driving digital technology. This also changes how employees communicate and work together. According to a study by PwC International, millennials expect to be able to use online tools and smartphone apps to perform their jobs. Consequently, digital technologies and social networks are increasingly making their way into the workplace. It’s a win-win situation for employers and employees, both of whom are now using the power of networks to their benefit.
Examples of this include the initiatives undertaken by companies such as the Bosch Group or METRO GROUP. In order to facilitate global networking and drive innovation processes, Bosch has introduced the social business network Bosch Connect. The idea is to enable faster, more flexible and more efficient communication between employees, customers and other stakeholders. In this way, Bosch is promoting the development to a highly networked company, both internally and externally – a so-called Enterprise 2.0 business. Bosch Connect has helped the company speed up many processes. For example, an extensive decision-making process for production involving nine of Bosch’s stakeholder groups was shortened from an average of four weeks to six working days
METRO GROUP is also focusing on a modern work environment: with the introduction of an internal social network, the company has created a platform where all of the group’s employees around the world can exchange information and work together on projects. The design of the network is similar to social networks that are already well known; this offers employees a familiar interface and a tool that they can easily integrate into their daily work.