Why do retailers offer services?
Customers notice when service is lacking.
81 per cent of surveyed Germans have foregone a planned purchase as a result of poor or lacking advice from the seller.
Successful retailers do not just sell goods – they also sell solutions.
Only 15 per cent of Germans are of the opinion that price is more important than service.
Purchase and service experiences improve customer satisfaction.
Retailers that offer their customers outstanding purchase and service experiences from initial contact to after- sales service increase customer satisfaction by 15 to 20 per cent.